In a sleek office tower in the heart of Beijing’s high-tech hub, 60 engineers and 20 musicians work day and night to perfect a product they hope will one day compete with traditional instruments from makers like Steinway.

在北京的高科技中心一座豪華寫字樓里，60名工程師和20名音樂專家夜以繼日地完善一種產品，他們希望有一天它能與施坦威這樣的傳統樂器制造商的產品競爭。

The device is a smart piano known as The ONE, and it uses synchronized lights and video games to show children how to play the piano. With a compact design, it has proved to be popular among Chinese parents; the company sold 85,000 units in two years.

這是一種智能鋼琴，名為The ONE。它通過跟燈模式以及游戲化“寓教于樂”的方式，教孩子如何彈鋼琴。事實證明，它受到了中國家長的青睞，兩年就銷售了逾8.5萬架鋼琴。

——《紐約時報：施坦威的中國野心》

In a sleek office tower in the heart of Beijing’s high-tech hub, 60 engineers and 20 musicians work day and night to perfect a product they hope will one day compete with traditional instruments from makers like Steinway.

在北京的高科技中心一座豪華寫字樓里，60名工程師和20名音樂專家夜以繼日地完善一種產品，他們希望有一天它能與施坦威這樣的傳統樂器制造商的產品競爭。

——《紐約時報：施坦威的中國野心》

The device is a smart piano known as The ONE, and it uses synchronized lights and video games to show children how to play the piano. With a compact design, it has proved to be popular among Chinese parents; the company sold 85,000 units in two years.

這是一種智能鋼琴，名為The ONE。它通過跟燈模式以及游戲化“寓教于樂”的方式，教孩子如何彈鋼琴。事實證明，它受到了中國家長的青睞，兩年就銷售了逾8.5萬架鋼琴。

Founded by an engineer with no background in music, the company that produces The ONE has not been shy about its ambitions. “Witness the rebirth of the classical piano,” reads one advertisement.

The ONE是由一位非音樂背景的工程師創辦的，這個名為小葉子科技的公司的雄心，在它的一個廣告中一覽無余：見證古典鋼琴的新生。

——《紐約時報：施坦威的中國野心》

There are now some 300,000 digital pianos in China, about the same number as acoustic pianos. Some forecasts say the total could reach one million within five years.

現在中國消費者擁有30萬架數碼鋼琴，與聲學鋼琴的數目大抵相同。一些人預測說，五年內這個數字將達到100萬架。

In Beijing this month, Steinway unveiled a product that executives heralded as one of the most significant innovations in the company’s 163-year history: Spirio, an acoustic piano equipped with a digital brain so that it can play without human intervention.

施坦威本月在北京推出了一個產品，被高管們譽為該公司163年歷史上最重要的創新之一：配備了數字大腦的聲學鋼琴Spirio，它可以播放音樂，完全無需人工干預。

Spirio, which starts at about $147,000 in China, traces its roots to a generation of player pianos that filled homes across America in the early 1900s, the golden age of pianos. It was a time when jazz and ragtime flew off the keys, and Steinway was producing more than 6,000 pianos a year, triple what it makes today.

在中國起價約為14.7萬美元的Spirio，起源可追溯至上世紀初全美幾乎一戶一臺的那一代自動鋼琴。那是鋼琴的黃金時代，琴鍵間流淌著爵士樂和雷格泰姆音樂，施坦威一年生產的鋼琴超過6000架，是現在的三倍。

Steinway sees China as the best shot at rekindling the fervor of that era. Indeed, for two months last year, the company sold more grand pianos in China than in the United States.

施坦威認為中國最有可能重新點燃那個時代對鋼琴的熱情。的確，在去年的兩個月里，該公司在中國售出的三角鋼琴超過了美國的銷量。

——《紐約時報：施坦威的中國野心》

For generations, Steinway has thrived by ignoring competitors claiming to have reinvented the piano. But the surging popularity of digital pianos like the One, as well as concerns that a slowing Chinese economy could hurt demand, have prompted the company to reconsider.

幾十年來，施坦威無視那些自稱重新創造了鋼琴的競爭對手，一直發展得有聲有色。但隨著The ONE這類數碼鋼琴的興起，以及擔心中國經濟放緩可能減緩需求，該公司已經開始重新考慮這個問題。

——《紐約時報：施坦威的中國野心》